Within an 18-month timeframe, the team developed the next generation of the Mesa General Plan. The Plan focuses on key areas: The People, The Land, The Economy, and Implementation, using everyday language to make it accessible. It aims to transform one of the West’s largest cities into a high-tech mecca and an aviation center with three airports. Key projects include a new downtown, expanded light rail, and a future streetcar system. The project utilized immersive technology to envision and develop the future of Arizona’s premier city, ensuring a comprehensive and innovative approach to urban planning and development.