Vision + Visualization

Jeremy Call, RLA

The effectiveness of community planning from leading organizations can be traced back to their stated vision or – in some cases – a lack thereof. A mission statement, or vision, that combines timeless principles with passion and purpose can have a powerful influence on a firm or team’s legacy.

For city managers, vision statements are narrated through strategic, general, and comprehensive plans. However, for land managers, aspirations take the form of “desired future conditions” and “management goals” with respect to resource management plans. All too often, the core statements of the planner’s vision gets lost in the vast documentation, if found at all. The proverb, “Where there is no vision, the people perish,” can easily be referenced to important realities faced in community planning. “Where there is no vision, the resources perish, and so does the community.”…

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