Logan Simpson’s community planning specialists helped the City of Winter Park, Florida develop a vision plan that sets the stage for the future comprehensive plans and implementation actions. A major focus was educating the community about the visioning process, why individuals should participate, how the shared vision affects them, and how the City will use the vision to guide its future. The vision document promotes shared and common values of the community. The document evolved through a community-developed process communicated through advocates who live, work, and play in the neighborhoods. It reflects the community’s diversity and gives insight into what the community desires to become. Logan Simpson’s in-house graphic specialists developed a brand and message for the plan. We also worked with renowned speaker and author of “For the Love of Cities,” Peter Kageyama, to generate excitement for the plan and encourage additional public involvement. A group of co-creators, chosen from within the community, also helped craft our public engagement approach.

For the Love of Winter Park won the 2019 Award of Merit for General Plans from the Colorado Chapter of the American Planning Association. Read about the approach to developing the plan here; read the plan itself at the Vision Winter Park website.