News

  • Designing a New Logo to Reflect the Logan Simpson Brand

    Updating the Logan Simpson Logo

    I’d been waiting for the opportunity to redesign our logo for a long time—I mean really long. I had toyed with and casually sketched redesign ideas for years. So when rebranding was green-lighted, I was thoroughly warmed up and ready to go. And I wasn’t alone. Well before we kicked off the process, there was a definite firmwide buzz about the need to update and reshape our image and messaging to convey a more modern, all-encompassing, national aesthetic. Most everyone agreed that 2015—which marks our 25th anniversary—was the year to regroup, bolster our vision, and repolish and reintroduce our brand.

    The logo development process began with charrettes to kick-start ideas for redesigning our logo. I drafted almost everything I could think of to catalyze opinions and help focus the review group’s direction. I wanted us to eventually reach that one great idea—much like firing arrow after arrow into a large target area, trying to hit the bull’s-eye. It was a lot of fun, actually, just raw design with little to restrain me. My only guidelines at that point in the process were maintaining the color palette and shortening our name to “Logan Simpson.” Other than that, I could move freely in the design space, testing out new logo compositions, from ones that played on the familiar triple-icon form to ones that were more radical reinventions, like a single icon. Regardless, I was mindful that each of my designs had to graphically honor our origins while speaking to our future.
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  • The Evolution of Our Name to Logan Simpson

    We’ve done it. We’ve dropped LSD.

    Until recently, the acronym for our landscape architecture design and environmental planning firm was “LSD,” which stood variously for Logan Simpson & Dye, and later, Logan Simpson Design, Inc. But as our 25th anniversary approached, we began to spruce up our image with a new logo and refine our mission for the next quarter-century. Our thoughts turned to whether our name was truly representative of all the work we do—which now stands at about 20 percent design, 26 percent environmental services, 14 percent community and general planning, and 40 percent cultural resources services.
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  • Logan Simpson Launches Redesigned Website

    2015 has been a great year for Logan Simpson, and we’re looking forward to sharing our accomplishments with you! In addition to celebrating our 25th anniversary, we are excited to announce the official launch of our new website.

    We know that our clients are at the heart of everything we do, which is why we designed our new site with them in mind. With a focus to blend together our world of scientists and designers, our new homepage is filled with bright colors and engaging imagery that reflect our work as a top landscape architecture design and environmental planning firm. If you are interested in seeing some of the projects we have completed or are currently working on, our homepage showcases a visually stunning array of our portfolio. Additionally, you can view snapshots from our Knowledge Center, making it easy to stay up-to-date on recent blogs from our experts. Our team bios are also now on the homepage, so you can get to know the Logan Simpson team members you’ll be working with right from the beginning.
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